SOME OF THE PRODUCTS OF HDFC MUTUAL FUND:

HDFC GROWTH FUND
HDFC EQUITY FUND
HDFC BALANCED FUND
HDFC TOP 200 FUND
HDFC INCOME FUND
HDFC CAPITAL BUILDER FUND
HDFC LIQUID FUND
HDFC TAX SAVER FUND
HDFC LONG TERM ADVANTAGE FUND
HDFC PRUDENCE FUND
HDFC CHILDERN GIFT FUND
HDFC HIGH INTEREST FUND
HDFC GLIT FUND
HDFC CASH MANAGEMENT FUND
HDFC SHORT TERM PLAN
HDFC MONTHHLY INCOME PLAN
HDFC INDEX FUND
HDFC CORE AND SETELITE FUND
HDFC FLOATING RATE FUND
HDFC PREMIER MULTI-CAP FUND

Today HDFC mutual funds are one of the most successful mutual funds. Its growth has been very predominant in this sector and there are many funds of great demand and also the returns assured were quiet high when compared to other mutual funds. With efficient management, innovative product range and some tailor made products HDFC has been very well marching forward in this highly competitive sector.

HDFC:

It was incorporated in 1977 as the first specialized housing finance institution in India .HDFC provides assistance to individuals, corporates and developers for the purchase or construction of residential housing. It also provides property related services, traning and consultancy. Housing finance remains the dominant activity.HDFC currently has over 800000 lacks of borrowers, 12, 00,000 depositors, 92,000 shareholders and 50,000 deposit agents.HDFC borrows loans from international agencies like world bank, IFC,CDC.
HDFC has received the highest rating for its bonds and deposits for the ninth year in succession.


STANDARD LIFE INVESTMENTS LIMITED:
It was established in 1825 and has a considerable experience in global financial markets. In 1998, it became a dedicated company of standard life group and is owned 100% by the standard life assurance company. It is one of the worlds major investment company and is responsible for investing money on behalf of five million retail and international clients. Its headquarters are in Edinburgh and it has a global presence with operations in many countries. standard life investments limited manages a diverse portfolio covering all of the major markets world aide, which includes a range products of public and private equities, government and company bonds, property investments and various derivative instruments.

HDFC MUTUAL FUNDS

HDFC ASSET MANAGEMENT COMPANY:
HDFC asset management company was incorporated under companies act, 1956 on December 10, 1999, and was approved to act has as an asset management company for hdfc mutual fund.
In terms of investment management agreement the trustee has been appointed the AMC to mange the mutual fund.
As per the terms of investment management agreement, the AMC will conduct the operations of the mutual fund and manage assets of the schemes launched from time to time.

The present share holding pattern of the AMC is as follows:


PARTICULARS % OF PAID UP CAPITAL
HDFC 50.10

STANDARD LIFE INVESTMENTS LTD 49.90

Zurich insurance company, the sponsor of Zurich India mutual fund, following a review of its overall strategy, had decided to divest its asset management business in India. The AMC had entered into an agreement with Zurich insurance company to acquire the said business, subject to necessary regulatory approvals.

HDFC BANK-A PROFILE

HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment.

HDFC BANK-A PROFILE

The authorized capital of HDFC Bank is Rs.450 crore (Rs.4.5 billion). The paid-up capital is
Rs.311.9 crore (Rs.3.1 billion). The HDFC Group holds 22.1% of the bank's equity and about
19.4% of the equity is held by the ADS Depository (in respect of the bank's American Depository
Shares (ADS) Issue). Roughly 31.3% of the equity is held by Foreign Institutional Investors (FIIs)
and the bank has about 190,000 shareholders. The shares are listed on the Stock Exchange, Mumbai
and the National Stock Exchange. The bank's American Depository Shares are listed on the New
York Stock Exchange (NYSE) under the symbol "HDB".


HDFC Bank operates in a highly automated environment in terms of information technology and

communication systems. All the bank's branches have online connectivity, which enables the bank to

offer speedy funds transfer facilities to its customers. Multi-branch access is also provided to retail

customers through the branch network and Automated Teller Machines (ATMs).


In a milestone transaction in the Indian banking industry, Times Bank limited (another new private

sector bank promoted by Bennett, Coleman & Co./Times Group) was merged with HDFC Bank Ltd.,

effective February 26, 2000. As per the scheme of amalgamation approved by the shareholders of

both banks and the Reserve Bank of India, shareholders of Times Bank received 1 share of HDFC

Bank for every 5.75 shares of Times Bank. The acquisition added significant value to HDFC Bank

in terms of increased branch network, expanded geographic reach, enhanced customer base, skilled

manpower and the opportunity to cross-sell and leverage alternative delivery channels

HDFC BANK-A PROFILE

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to

receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the

private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994. The bank

was incorporated in August 1994 in the name of HDFC Bank Limited', with its registered office

in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January

1995

HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound

customer franchises across distinct businesses so as to be the preferred provider of banking

services for target retail and wholesale customer segments, and to achieve healthy growth in

profitability, consistent with the bank's risk appetite. The bank is committed to maintain the

highest level of ethical standards, professional integrity, corporate governance and regulatory

compliance. HDFC Bank's business philosophy is based on four core values – Operational

Excellence, Customer Focus, Product Leadership and People.

LIMITATIONS OF THE STUDY

(1) Since the branch in Vijaywada doesn’t have separate mutual fund office and the

(2) Office deals with all the mutual funds apart from HDFC mutual funds it was difficult to analyze the movement of particular mutual fund.

(3) Many customers even though they had invested in mutual funds were hesitant to respond to questionnaire due to lack of interest.


(4) Some people though they invested in mutual funds did not possess any knowledge of mutual funds; they were totally dependent on their bank investment advisor or their friends and family people advice.

(5) Since the sample size was 100 it cannot give the exact perception of whole population.